Communication studies online dating

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One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.

General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.One-in-five online daters have asked someone else to help them with their profile.

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