Her surname literally means "Islamic scholar" (Shaykh al-Islam).
She has stated that she inherited her looks from her father and that people often mistake her for being South American: "My father was dark skinned, because he was Tatar, sometimes Tatars can look Brazilian…I get my light eyes from my mother." She has one sibling, a sister named Tatiana. At age nine, she enrolled in a music school and studied there for seven years, both playing the piano and singing in the choir, since her mother wanted her to study music.
While there, she was noticed by a person from a local modeling agency who was struck by her beauty.This was the fifth time she has been featured in the magazine, but the first time she has been on the cover. In 2011, she covered magazines such as Tatler Russia, Twelv, Cosmopolitan Spain, GQ Mexico, Glamour Spain, Amica Italy and appeared on the covered of Elle Spain, the special edition for Christmas.She also worked for many brands like Rampage, replacing Bar Refaeli, Replay and XTI.In March 2013, she did the runway of Givenchy during the Paris fashion week.After that appearance, she was a part of famous Russian TV show Evening Urgant where she talked about her successful career in modeling.