Technology and dating articles

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Internet dating started off with people, who were lonely, shy or did not get any attention from their environment.

Through the internet they felt that there was less risk and they were able to present themselves in Social Media differently, more beautiful and more confident, which in their eyes might lead to more success while (online) dating (Lawson & Leck, 2006). Inside Tinder: Meet the Guys Who Turned Dating Into an Addiction.

As constantly comparing ourselves with others due to Social Media, confidence is a problem of many Millennials, especially in dating.

In addition to that, online dating can also be seen as a romantic fantasy, where the ideal partner is constructed in the minds of the user.

Social Media has not only become a very relevant topic for brands and companies to deal with when it comes to business, but also for human beings in regards to their personal and dating life.

It influences what people think, like or even love and moreover accompanies the life of nearly everyone, everyday often for hours.

Jin and Martin (2016) compare online dating with shopping, as there is the possibility to first look at a major amount of potential partners (or clothes), and then at end just contact the ones who seem most interesting (or buy the favorite piece).

This comparison already shows that online dating and Social Media brought some trouble in the 21st century dating life.

The motivations of online dating can differ a lot but in general we can state the following as the most common reasons for registering on an online dating platform (Sumter, Vandenbosch & Ligtenberg, 2016): So let’s have a closer look on the reasons why young adults decide on registering for online dating. In 2012 Sean Rad and Justin Mateen had the idea of creating the first dating platform, which was only constructed as a smartphone application and not a website. Therefore the new possibility of dating through Social Media became even more relevant, especially for Generation Y, which could be just as well called smartphone generation (Stampler, 2014). Social Media only represents one side, the good and shiny one. This should be kept in mind especially when dating through Social Media or judging people because of pictures uploaded somewhere online.

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