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These app-generated emails lead users directly back to the app itself, creating a seamless full-circle customer experience.Hinge which originally launched in 2012, made use of the same “double opt-in” initially popularized by Tinder.Maybe it was her totally original shot in front of an angel wings mural or the impressive fish he’s holding in every photo, but something caught your attention.But, what happens when you’re too busy to check Tinder or have your push notifications turned off?
Hinge’s new design requires users to read others’ profiles and like a specific part of a profile rather than swiping quickly and making snap judgments about other users.
Almost instantaneously, users are able to look at a curated potential match, and even if the recommendation isn’t spot-on Hinge has brought users back on to their app where they can continue scouting for potential matches that are more to their liking.
Coffee Meets Bagel creates a curated experience by offering a finite amount of potential matches (which they call Bagels) for users to consider once a day.
Accordingly, when one of these recommendations is created Hinge sends an app-generated email notification: Hinge’s transactional emails not only highlight their unique recommendation feature but also cleverly invite users to engage with the app even though they don’t necessarily have a new match.
Similar to the button in Tinder’s transactional Match emails, the light green “View” CTA button in Hinge’s email when viewed on a mobile device leads directly to the user’s profile the app has recommended.